DAY ONE

  • 08.50

    • Introductory Speech and Speed Networking:

    Meet Your Fellow Attendees and Swap Business Cards in a Relaxed and Informal Setting

  •  

    • KEYNOTE SESSION: EVALUATING USAGE OF THE DIGITAL DIVIDEND

  • 09.00

    • Chair Introduction: Life After Switchover

  • Simon Murray, Principal Analyst - Media, Informa Telecoms and Media, UK
  • 09.10

    • Keynote: Opportunities and Challenges From the Digital Dividend

  • Philippe Lefebvre,DG Information Society & Media, European Commission

    • + expand

    • Economic and social benefits from the dividend, especially during a downturn
    • Why is a harmonized approach to allocating the 800Mhz band so important?
    • Update on which EC member states have committed to releasing the sub-band, which ones are to follow and which ones are unlikely to play ball
    • What are the next steps for the Commission? Can we expect a push for mandatory action?
    • The dividend beyond switchover - what is the case for a second sub-band?
  • 09.40

    • Keynote: Hybrid TV - unlocking the power of connected TV

  • Richard Halton, Programme Director for Project Canvas, BBC Future Media & Technology

    • + expand

    • Assessing the hybrid landscape - Connected TV', 'HBBTV' and Canvas - how do the emerging models combine?
    • How can hybrid platforms improve the value of DTT to consumers?
    • Free and pay - breaking down the silos
    • The prospect for pure IP
  • 10.10

    • Keynote: What Spectrum Opportunity Does The Digital Dividend Hold For Mobile Operators?

  • Roberto Ercole, Director of Spectrum Regulation, GSMA, UK

    • + expand

    • Gaining 25% of the digital dividend: Why it's important to mobile operators and social progress as a whole
    • Rolling out broadband, better coverage and associated benefits
  • 10.40

    • Interactive! Panel Discussion: Who Will Reap the Rewards of the Digital Dividend? Whose Spectrum Is It Anyway?

  • Matthew Conway, Director of Operations, Spectrum Policy Group, Ofcom
  • Jorgen Nilsson, Managing Director, DTT Helpdesk Project, TV Plus, Finland
  • Jamie Greene, Canis Media, UK
  • Philippe Lefebvre, DG Information Society & Media, European Commission
  • Roberto Ercole, Director of Spectrum Regulation, GSMA, UK

    • + expand

    • Reconciling the interests of broadcasters, mobile operators, emergency services and cable operators - an impossible prospect?
    • Economic benefit vs social impact - what is the right way to measure "value"
  • 11.20

    • Refreshments and Networking Break

  •  

    • REGIONAL ANALYSIS OF DIGITAL SWITCHOVER

  • 11.50

    • Keynote Review of the Digital UK Switchover Landscape

  • David Scott, CEO, Digital UK

    • + expand

    • Review of the digital switchover in 2009 - progress to date and looking forwards
    • Lessons to streamline the service and looking forward with success
    • Outreach to potentially vulnerable viewers
  • 12.20

    • Case Study W.E: Region Experiencing The Switch Now

  • Ignacio Leon, Director of Communication, Spanish Office, DTT Switchover

    • + expand

    • Overview of switch process
    • What have been the obstacles, surprises and opportunities in Spain?
    • How has Spain been able to learn from switches to date, or has it forged its own way? Timeline to full completion
  • 12.50

    • Lunch Sponsored by:

  • 14.00

    • Case Study CEE: Region Experiencing The Switch Now

  • Andres Jõesaar, Chairman of the Council, Estonian Public Broadcasting Council, Estonia

    • + expand

    • Overview of switch process
    • What have been the obstacles, surprises and opportunities in Estonia?
    • Timeline to full completion
  • 14.30

    • Global Impacts: How Has Digital Switchover Survived/Thrived During the Recession?

  • Ivan Omelianiuk, General Director, Kvant-Efir Ltd, Ukraine

    • + expand

    • Has digital switchover in CEE and Central Asia countries suffered negative impact due to the global recession?
    • Which regions have been most adversely affected? Focused CEE case study on impacts and best practices to negotiate impact
    • Has DTT switchover in CEE countries benefited from households churning from pay TV services? Has the recession forced governments to offer more incentives for speed-up of the DTT switchover roll-out?
    • Have consumer electronic manufacturers and retailers pushed down prices to encourage take-up?
  • 15.00

    • Interactive! Panel Discussion: Completing Digital Switchover in Russia

  • Moderator Sebastien Moeritz, President, MPEG Industry Forum
  • is joined by representatives from the Russian Government and broadcasting industries for this Q and A session.

    • + expand

    • Achieving digital switchover by 2015 - how will the switchover be funded? Evaluating the role of military spectrum and the role of foreign company expertise and tendering
    • Is a two stage switchover necessary? Why?
    • How will a new platform of free channels affect the digital TV competitive landscape after digital switchover in Russia?
    • How will Government and industry players assist the DSO process?
  • 15.35

    • Refreshments and Networking Break

  •  

    • EMBRACING CHANGE: CREATING A POSITIVE CONSUMER IMAGE FOR SWITCHOVER

  • 16.00

    • Focus: The Importance of HDTV to DTT

  • Danielle Nagler, Head of HDTV, BBC, UK

    • + expand

    • Can HD drive DTT take-up?
    • Focused BBC Case Study with HDTV- how has the UK market responded to a compelling HD offering? Lessons and new opportunities in 2010
    • Do HD channels take up too much capacity? Do they limit choice by reducing the number of SD channels?
  • 16.30

    • Promoting the Value of Digital TV

  • Ilse Howling, Managing Director, Freeview, UK

    • + expand

    • Charting the growth of Freeview and Digital TV success factors
    • Making Freeview's value proposition relevant to viewers through switchover and beyond.
    • Bringing value add services to the consumer - functionality and upgrading to Freeview HD.
  • 17.00

    • Interactive! Panel Discussion: How Can Vulnerable Viewer Groups Be Best Supported?

  • Tauno Aijala, Senior Advisor, DTT Helpdesk, Finland
  • Wilf White, Director of Policy, Switchover Help Scheme
  • Andres Joessa, Chairman of the Council, Estonian Public Broadcasting Council, Estonia
  • Bernard Pauchon, Chairman of Task Force on Digital Dividend and Future of Digital TV Platform, DIGITAG, VP Global Media, TDF, France

    • + expand

    • Elderly, poor and geographically remote viewers are two of the major demographics vulnerable during digital switchover: how have local and even international groups worked to support them? This panel discussion looks at best practices for mitigating anxiety in the consumer.
  • 17.45

    • End of Day One