DAY TWO

  • 08.50

    • Introductory Speech and Speed Networking:

    Meet Your Fellow Attendees and Swap Business Cards in a Relaxed and Informal Setting

  • Topic

    • GLOBAL SWITCHOVER TRENDS AND FORECASTS

  • 09.00

    • Global Switchover Trends and Forecasts

  • Simon Murray, Principal Analyst - Media, Informa Telecoms and Media, UK

    • + expand

    • Informa Telecoms and Media present their latest DSO trend analysis and data forecasts
  • Topic

    • KEYNOTE SESSION: HOW IS THE DIGITAL SWITCHOVER AFFECTING OTHER DIGITAL PLAYERS?

  • 09.30

    • Keynote: Creating an Addressable Market For Free-Sat Services: How Can Satellite Help Provide Universal Digital Coverage and Value?

  • Emma Scott, CEO, Freesat, UK

    • + expand

    • Bringing choice, value and competition to the UK digital TV market
    • Free vs. Pay TV: How Freesat and free-to-air services remain competitive against subscription TV platforms
    • HD case study: Usage and take-up in the UK
    • Hybrid futures; How over-the-top IP services can add value to FTA platforms
  • 10.00

    • Keynote: [How] Can Pay-TV Utilise Digital Switch to Its Advantage?

  • Linda Jensen, CEO, HBO Central Europe

    • + expand

    • Some basic pay TV subscribers have defected to DTT as pay TV operators push them towards more expensive options. How can pay TV operators counter this?
    • Evaluating the benefit to pay TV operators from analogue terrestrial switch-off?
  • 10.30

    • What is the Impact of Switchover on Cable Operators?

  • Nuno Cintra Torres, Director, Strategy, ZON Conteúdos, Portugal

    • + expand

    • Will some basic pay TV subscribers switch to DTT as pay TV operators offer them more comprehensive options?
    • Can pay TV operators benefit from analogue terrestrial switch-off?
  • 11.00

    • Refreshments and Networking Break

  • 11.30

    • The Digital Switchover and Dividend - An Operators' Perspective

  • Fabien Migneret, France Telecom

    • + expand

  • 12.00

    • Interactive! Panel Discussion: Making The Case For Total Switch-Off

  • Emma Scott, CEO, Freesat, UK
  • Dimitar Radev, CEO, CableTel, Bulgaria
  • Jon Piesing, HBBtv Consortium
  • Andy Baker, Director, BT Vision

    • + expand

    • Does Europe need to commit to firm switchover dates for all i platforms?
    • Commercial strategies for accelerating digital uptake without mandatory switch-off dates
    • What are the stumbling blocks for total switch-off? What are cable and satellite operators' concerns?
  • Topic

    • NEXT GENERATION STRATEGIES FOR A SUSTAINABLE DIGITAL SWITCH STRATEGY

  • 12.45

    • No More Dumb Box: Evaluating The Case For Hybrid

  • Jon Piesing, HBBtv Consortium

    • + expand

    • Assessing the global hybrid landscape - BBC, HBBtv and more. Can DTT platforms continue to grow or is the move to hybrid inevitable?
    • How can hybrid platforms (settop box plus Ethernet) maximise value add and increase DTT take up?
    • Pay TV interactivity with t-commerce and other uses of hybrid interconnectivity
    • How is hybrid the stepping stone to full next generation technical overhauls?
  • 13.15

    • Lunch

  • 14.15

    • No More Dumb Box: Evaluating The Case For Hybrid

  • Joint Presentation: Jim Lomax, Executive VP Worldwide Sales, ADB with Regional Broadcaster

    • + expand

    • Assessing the global hybrid landscape - BBC, HBBtv and more. Can DTT platforms continue to grow or is the move to hybrid inevitable?
    • How can hybrid platforms (settop box plus Ethernet) maximise value add and increase DTT take up?
    • Pay TV interactivity with t-commerce and other uses of hybrid interconnectivity
    • How is hybrid the stepping stone to full next generation technical overhauls?
  • 14.45

    • Interactive! Panel Discussion: Which Next Generation Technologies Will Shape The Broadcasting World Post-Switchover? Horizon Gazing For 2012-2015

  • Richard Lindsay-Davies, Director General, Digital TV Group, UK
  • Nick Wells, Principal Technologist at BBC Future Media & Technology, BBC, UK
  • Nuno Cintra Torres, Director, Strategy, ZON Conteúdos, Portugal
  • Andrew Glasspool, Managing Partner, Farncombe Consulting Group
  • David Cutts, IMPALA, International MHEG Promotion Alliance

    • + expand

    • What is the case for DVB-T2?
    • Which countries are set to follow the UK's lead in deploying DVB-T2?
    • What new technologies will emerge post-switchover?
    • What will be the impact of DVB-T2 and hybrid IP becoming standard features?
    • Who are likely to be the winners and losers?
    • What new business models will be enabled?
  • 15.30

    • Refreshments and Networking Break

  • 16.00

    • Germany: Developments in The Pioneer Digital Switch Over Country Industry Interview with TDF

  • Dr. Wolf Siegert, Director, IRIS Media interviews
  • Bernd Heimermann, Head of Market Launch Digital Terrestrial Television, MEDIA BROADCAST, TDF Group
  • 16.30

    • Review of Finland's Progress Towards DVB-T2

  • Tauno Aijala, Senior Advisor, DTT Helpdesk, Finland

    • + expand

    • How will DVB-T2 enhance the completed digital switchover
    • How will DVB-T2 be rolled out in 2010
    • How will this affect other digital dividend decisions?
  • 17.00

    • Towards Ubiquitous Digital Radio

  • Hossein Yassaie, CEO, Imagination Technology

    • + expand

    • How Profiles and multi-standard hardware are enabling widespread digital migration
    • Current market progress and predictions for the next few years
    • Barriers to successful migration and required actions to overcome them
    • How the UK DAB industry has lobbied for switchover: lessons for other territories
    • How the integration of broadcast and IP (internet protocol) will affect radio (and TV) device deployment
  • 17.30

    • End of Conference